Why Do You Work for [Insert Company Name]?

Ever wrestle with how to answer the question 'So, what do you do for work?'

Don't worry – you're not alone – a lot of folks struggle to find inspiration in their daily professional absolutions:

"Deloitte’s 2015 milllennial survey found that 75% of millennials believe businesses are too focused on their own agendas, rather than improving society. Only 28% believe their current organization is making full use of their skills. A full 50% would take a pay cut to find work that matches their values, and 90% of respondents said they wanted to use their skills for good. A recent Gallup report also revealed that 21% of millennials have switched jobs within the past year (three times the number of non-millennials), and only 29% of millennials feel engaged in their current jobs, making them the least engaged generation in the workplace" [my emphasis].

One of our preferred partners, Bond AdaptUX, this week released an eye-opening report reinforcing the growth of these emerging trends across the UK labor market:

  • Over a quarter of office workers have looked for a job in the last six (6) months.
  • A massive 72% of job seekers have looked for a new job within the last three (3) years.
  • Nearly half (47%) of job seekers have been contacted by a recruiter or recruitment agency more than once in the last 12 months.

Not only are job seekers more actively looking for – and changing – jobs than in prior years, but most tellingly, they are doing so in search of professional purpose and better work-life balance:

  • 100% said it is important that the company they work for stands for something.
  • 91% believe themselves to be entrepreneurial.
  • 91% want flexible working.

It's often overlooked that recruitment is a ~$420 billion market globally (it's estimated that more money changes hands in recruitment fees than in real estate fees in the US every year!). The labor market globally generates north of $10 trillion in economic opportunity for roughly 3 billion workers worldwide. "The world of work" is one of the largest markets in the world – and it's increasingly uninspired.

Given that the world of work touches most every adult, and determines much of our life, shouldn't what you do matter to the world?

Which begs the question, given the importance of finding the right job, why would someone work for your company?

At HIRABL, we've long wrestled with balancing a need for commercial success with the desire to build an important, category-defining company.

Through this process of defining our goals and values (detailed at bottom), we've realized there's a false-choice often presented to global participants in today's labor market: be commercially successful or be truly significant.

In truth, the most significant companies do both important and profitable work – all why attracting better talent, experiencing lower turnover, and routinely demonstrating higher profitability. Purpose-driven company make more profits.

At HIRABL, though we don't talk about it much, we've built a commercial model that's animated by our vision of building "Bloomberg of the labor market" that uses data analytics to more profitably put more people to work worldwide.

Imagine a world in which 71% of Millienials weren't disengaged at work. What if jobseekers found and stayed in a job they loved where they felt valued, and the US economy dramatically reduced its $30+ billion/year in employee turnover costs?

At HIRABL, we want to answer these questions using data.

Which begs the question, is the work you're doing fulfilling and easy to talk about when someone asks you 'So, what do you do for work?"

If not, join us at HIRABL as we build a world-class team to build a category-defining company that helps everyone find a job worth talking about.


  • “Extend the lifetime value of relationships” by being present, humble, and excellent in everything we do.
  • Set others up for success.
  • Play to our strengths.
  • Work with a bias to experiment.
  • GSD (Get S*#@ Done). Every day.